Fashion: Free to Sell

A UK wide campaign to let people know that it’s now free to sell your clothes on eBay. I worked closely with the client to bring to life the feeling of selling your clothes on eBay, and finding something new in the process. Nothing to wear = something to sell.

Photographers Hollie Fernando and Callum Su shot five different models that stretched across a broad range of fashion styles and tastes that shopping on eBay gives you access to.

The campaign supported a TV slot, and stretched across print, DOOH, OOH, onsite and a Waterloo billboard.

Art Direction | Shotlist | Briefing in casting, set design, styling, retouch | On-set direction | Selects | Delivery