Depop
Depop
Update Your Style
A 360 brand campaign to put Depop front of mind for freshening up your wardrobe post pandemic. Ads covered the exchange between buyers and sellers, and how pieces could translate to a range of different personal styles.
I handpicked over 40 different creators of varying sizes from all over the UK to shoot a range of videos and stills for us. These were made into social ads across Instagram, TikTok, Snapchat and YouTube, seen by 16.5 million people. The self-shot stills were used as OOH, connecting the Depop community on the streets to those in the adverts.
The campaign also featured a Hashtag Challenge on TikTok, with a branded lens that I worked with a designer to develop. The HTC reached 1.2 billion video views at a 15% engagement rate.
Creator selection | Briefing in creators, grade, music | Selects | Overseeing designers to make edits | AR lens development
Hashtag Challenge
Taking the personal theme to the streets, we created a TikTok Hashtag Challenge called Destination Depop, encouraging people to create videos of them in their favourite Depop sourced looks around their local towns, whilst using a branded effect.